MIND-SET Strength & Conditioning // Full Branding

Brief

Develop a full branding for a new strength & conditioning facility in Toronto. This is not an average gym. At MIND-SET, the belief is in building true fitness and mental grit. 

The foundation is built on the concept of education across the full spectrum of fitness and applying this knowledge in creating a centre of excellence for our community of athletes.

Result

The end result incorporated a raw approach to the logo using strong contrasting colours such as maroon and grey as well as bold typography. The stationery and support material carried the same raw branding throughout.