Royal Canin // Irresistable Ads

Insight

Dogs have a keen sense of smell.

Idea

Create interactive TSAs that make Royal Canin ads smell just as good as the product. We do this by building TSAs that release the irresistible aroma of Royal Canin to attract dogs to the ads. To the regular passerby, it’s just a picture of a dog bowl. But when a dog is nearby, a camera in the TSA detects its presence and reveals the branding with a snappy headline, as the dog pulls its owner to it.